WHY NOT ZERO 3.0 UNITE

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Jordan Brand introduced the “UNITE” film series last September to highlight basketball’s unifying power. So far, the series has tapped into the lives of everyone from New York Liberty guard Kia Nurse to Queensbridge’s Nas to speak on teamwork and bridging the gap between generations with music, respectively. Jordan athlete and star of the series’ third installment, Russell Westbrook, has championed youth empowerment through his “Why Not?” message and his Why Not ZER0.3 sneaker will serve as a physical manifestation of this rallying-cry with the “UNITE” version