ADIDAS GAZELLE BLACK -WHITE

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Why does the Adidas Gazelle matter? The brand is now pushing the classic low-top—thanks to a heavy PR campaign and a ton of new iterations of the shoe—as the next retro phenomenon to follow up the Stan Smith. The Gazelle is a shoe that started off in the sports world, has been worn by a handful of influential subcultures, and was favored by celebrities such as Oasis, Kate Moss, and a young Michael Jackson. And if you were perplexed as to how something that never seemed to go away could become the new thing to be excited about, the answer is convoluted. To really understand, we need to examine its history and legacy, but charting the history of specific Adidas shoes is never easy.